Stride created a new visual identity for Raise, with a focus on a refined and timeless aesthetic. Depending on the audience they are addressing one of two logotypes can be used: the friendlier, first name only, Raise or the more professional, Raise Architects. We explored the geometry within the lettering of Raise Architects and created visual impact by removing a stroke from both A characters along a carefully calculated axis. The use of tactile materials in the print captured the practice’s fondness for craftsmanship.