Developing a new look for the best pizza in town.

Sector: Food & Drink, Retail & Leisure
Discipline: Brand, Illustration, Interiors, Packaging, Print, Signage

A new design direction for the TriBeCa brand and restaurant interiors. We created an immersive world based around the all-seeing pizza eye! We adapted religious wording, skewing it towards the worshipping of pizza. These messages and iconography convey a fun but strange tone which in-turn has been used across a broad range of elements in the restaurant from exterior signage and interior wooden walls, through to menus and pizza boxes. The imagery seeks to create talking points and reinforce its position as serving the best pizza in town.

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For new enquiries, please get in touch with our director Wendy at or call 01244 641 648.