Identity for a Belgian bar at the heart of Liverpool's pub scene. Complete branding service from interior design to a digital platform.
|Sector:||Food & Drink, Retail & Leisure|
|Discipline:||Brand, Digital, Illustration, Interiors, Print, Signage|
Belgica is a taste of Belgium. Keen to askew the cliche of a belgium theme bar, this new offering speaks to a younger crowd without alienating the beard stroking beer enthusiasts. Begica’s identity evolved from researching the history of Belgium beer and the monasteries that first started brewing. The subsequent logo takes the form of an iconic emblem, an ever present identity overseeing all activities.
Interior highlights include a series of beer themed neon signs, a bespoke wooden menu system and a three metre high modern take on a stained glass window. Finally, a responsive one-page website was utilised for users to quickly find the information they need and to book online.