Tribeca restaurants briefed us to create a new design direction for their brand and interiors. The design needed to be an engaging and energetic customer experience which demonstrated plenty of weirdness, personality and character.
We created an immersive world based around the all-seeing pizza eye! Adapted religious wording is skewed towards worshiping pizza, all of which were copy written by Stride. These messages and iconography convey a fun but strange tone which in-turn has been used across a broad range of elements in the restaurant from exterior signage and interior wooden walls, through to menus and pizza boxes.
The imagery seeks to create talking points and reinforce its position as serving the best pizza in town.