Tribeca restaurants briefed us to create a new design direction for their brand and interiors. The design needed to be an engaging and energetic customer experience which demonstrated plenty of weirdness, personality and character.

We created an immersive world based around the all-seeing pizza eye! Adapted religious wording is skewed towards worshiping pizza, all of which were copy written by Stride. These messages and iconography convey a fun but strange tone which in-turn has been used across a broad range of elements in the restaurant from exterior signage and interior wooden walls, through to menus and pizza boxes.

The imagery seeks to create talking points and reinforce its position as serving the best pizza in town.

Tribeca Liverpool graphics and illustrations designed by Stride Studio
Tribeca Liverpool graphics and typography creative by Stride Studio
Tribeca Liverpool pizza packaging design and illustration by Stride Studio
Tribeca Liverpool wall graphics printed onto wood
Tribeca Liverpool bird wall graphics printed onto wood
Tribeca Liverpool logo and illustration by Stride Studio
Tribeca Liverpool restaurant concept and design by Stride Studio
Tribeca Liverpool pin badge and flyer design by Stride Studio
Tribeca Liverpool pizza restaurant wall mural design by Stride Studio
Tribeca Liverpool pizza menu design by Stride Studio