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Brand design and development
You might be creating something new, reworking an existing idea, or trying to rename it.
Whatever stage you’re at, we can help. We build brands that don’t just look good, but actually help your business grow.
What we do (and how we do it)
We get to know your business through brand audits and workshops, helping you pin down what makes you different, who you’re for and where you want to go next.
A name for something new, or a clearer way to organise your brands, products and services. We help people understand what you offer and how it all fits together.
Logos, typography, colour and visual systems that give your business recognisable character. We shape the design direction so your brand feels like itself wherever it appears.
We help you find the right words and a voice that sounds like you. Then we put it to work across websites, campaigns and the things your customers read.
Photography, video and illustration with a clear idea behind them. We plan and direct imagery that tells your story and feels at home within your brand.
We design and build websites and digital experiences around your business and the people using them. We make it easier for visitors to find what they need and take the next step.
We bring your brand into the real world through signage, wayfinding and environmental graphics. We help people find their way, feel welcome and get a sense of who you are.
We develop campaign ideas and design the materials that carry them, from digital ads to brochures and reports. Each piece has a job to do, and we help it do it well.
Brand people.
People people.
We’re a small creative team in Chester, bringing together designers, developers and writers. Getting to know a business is one of our favourite parts of the job. We dig into the quirks, the ambitions, the bits everyone secretly wishes worked better.
That’s where the useful conversations start.
You’ll work directly with the people shaping your brand. We bring our mix of skills to the same table, so the words and the design grow together, and your brand always has a clear idea behind it.
"The team are so creative… their presence on site was felt throughout which I think made a significant difference. The quality of the work was superb."
Eastgate Square
“Working with Stride was a pleasure. They made great suggestions and really made an effort to ensure our vision was brought to fruition.”
Chester Zoo
"Their recommendations throughout the process were thoughtful, creative, and incredibly effective."
Chester BID
“We wanted to work with a team that were creative, but also understood the importance of local community and heritage. We’re delighted with the end result.”
Martin Property Group
“A massive shoutout to the amazing team whose hard work has brought our brand vision to life.”
Brio Leisure
Ready to get started?
Bring the brief, the half-formed ideas, or the thing that isn’t quite working yet. We’ll help you figure out the rest.
We keep the process simple
We sit down with the people behind the business and ask the right questions. Drawing on our experience, we focus on what really matters, and where the brand needs to go next.
Once that thinking’s been done, the strategy, voice and identity have something solid to grow from.
This is where we figure out who the brand really is. Not the safe version; the real one.
It’s not as daunting as it sounds. Together we define the brand positioning, and uncover the things that make the business stand out from the rest.
Then we outline how the brand should sound, its personality, and the language it leans on. The goal of tone of voice is simple: to make sure the brand speaks consistently everywhere its words appear.
Typography, colour, imagery, and the details that bring it to life. It’s visual language people recognise and remember – what people interact with day to day.
It shapes how the business comes across and how it stands out. It’s much more than a logo. The visual identity sits at the core of everything we create, from websites to signage. It’s what gives your brand a distinct presence and sets it up to grow.
Everything comes together in a set of brand guidelines. Not a dusty PDF no-one will read; a practical guide to how the brand works. How it speaks, how it looks, how to use it consistently.
FAQs
Our brand identity packages typically include logo design, colour palette, typography and a comprehensive brand guidelines document. We also define your brand positioning and messaging foundations to make sure your brand is consistent across every touchpoint.
Every project is different, but most brand identity or rebranding projects take between 4-8 weeks. Timelines depend on the level of research, stakeholder input and scope of deliverables. We’ll always map out a clear process and milestones at the start so you know exactly what to expect.
A Brand Discovery Workshop is a structured, collaborative session where we explore your vision, values, audience, competitors and ambitions. It helps us uncover the strategic foundations that shape your brand positioning and visual identity. Think of it as the clarity stage before the creativity.
Yes - not every brand needs a full redesign. We refine and elevate what you already have, strengthening your visual identity and messaging while keeping the brand recognition you’ve built. It's progress, without starting from scratch.
Design without strategy is just decoration. A clear brand strategy makes sure your identity resonates with the right audience, differentiates you in your market, and supports long-term growth. It shapes every decision - not just the creative ones.
Book in a chat to see if we're a good fit.
