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Beautiful design. Built to perform.

Website design and development

Websites need to make sense for a business and the people using them. We think about what the site needs to do, and how people move through it – so more of the right people stay, engage, and convert.

Brands we've built
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Our Capabilities

Our website design process

Website planning
Understanding how it should work

Before we design anything, we sit down and figure out a few things. Namely, what the site needs to do, who it needs to speak to, and how different audiences are likely to use it. That way, we can turn interest into action – whether it's converting more sales, getting people signed up, or helping them learn what you’re all about.

We cover it all in one of our discovery workshops. It gives us the space to ask the right questions, and get everyone aligned early. We’ll look at what’s currently working and what needs to change, so we’re not making assumptions later on.

This bit isn’t the most visible part of the process, but it influences everything that follows.

  • Research and analytical insight
  • A discovery workshop
  • Journey mapping
  • Information structuring
  • Wireframing and prototyping
Website design & UX
Designing how it looks & behaves

This is where user experience is moulded: how people move through the site, what they see first, and what nudges them to act. We reduce any friction and make the important bits stand out. If someone has to stop and think too hard about what to do next, something’s probably off.

Not every project arrives fully formed or with perfect content. Sometimes there’s a rough structure, sometimes there’s not much to work from at all. We sculpt that into something compelling, creating what’s missing (often copy that works just as hard as design).

When it is working, things feel easy. People move through the site, find what they need, and act without hesitation.

  • Brand-led design
  • Responsive layouts
  • Design systems
  • Accessible, considered interfaces
  • Clear, purposeful calls to action
Website development
Building it properly

Design is one thing; building it is another. How fast it loads, how it behaves across devices, how easy it is to update once it’s live.

We make sure our sites are clean and well-structured. They’re optimised for search engines, so your business is easy to find and ready to support the kind of digital marketing that drives traffic.

We build on platforms like WordPress, Webflow, Shopify and Craft, choosing the right setup based on what the site needs to do and how it’ll be managed.

  • Responsive development
  • Bespoke builds
  • Integrations and custom features
  • SEO best practice
  • Secure, cloud-based hosting
Upkeep & maintenance
Keeping it working over time

Once a website is live, it needs to keep up with what’s happening in the business – as well as shifting priorities, technologies and user habits. 

We can stay involved to refine and build on what’s there. We can also hand over a site built for easy content management (so your team can keep things moving). 

Analytics and performance tracking, including GA4 and Search Console, show what’s working, what isn’t, and where things can improve. That insight feeds directly into ongoing optimisation and digital marketing activity.

For most clients, this becomes a long-term working relationship. Not because it has to, but because it makes more sense that way (plus we’re pretty great to work with).

  • Training
  • Content guidance
  • Analytics and performance monitoring
  • Content management systems
  • Ongoing development and refinement

What it’s like to work with us

We’re a small team, which means you’ll deal directly with the people doing the work. We keep the important bits in focus. Ask the questions that need asking. Keep things moving in a way that feels manageable.

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“We had the absolute pleasure of working with Stride to develop our rebrand and create a vibrant new website. We couldn’t be happier with the results.”

Ian MacDonald
Chester BID
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“Stride were quick to understand the essence of our business and help us translate that into a very different and fresh-looking website.”

Tori Tomlin
White Cottage
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“Stride challenged our thinking, developed solutions to our needs, and moved onwards, delivering an outstanding website that stands above our competitors.”

Kevin Baxter
Chester Cathedral
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“Stride produced an incredible website for us. They managed every detail, resulting in a fresh look for the website and bringing new life to our branding.”

Damien Sansom
Protos
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"The website looks fantastic and perfectly reflects who we are. We’ve had so much positive feedback already."

Sally Garratt
The Ground Up Project
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“Stride took the time to understand our diverse (and sometimes complex) needs and created an incredible web presence for us.”

Monica Escobedo
Chester Cathedral

Ready to get started?

Thinking about a new website – or trying to fix one that isn’t quite working?

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Got a question?

FAQs

Do you build bespoke websites or use templates?
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We design and build bespoke websites tailored to your brand, goals and audience. While we sometimes use trusted frameworks for efficiency, every site is strategically structured, visually unique and built around your specific requirements.

What CMS (Content Management System) do you use?
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We primarily work with WordPress, Webflow and Craft CMS. Each platform is flexible, secure and user-friendly, giving you full control to update and manage your content with ease. We’ll recommend the right CMS based on your project goals and internal capability.

Are your websites optimised for SEO?
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Absolutely. Every website we build follows technical SEO best practice, including fast load speeds, mobile responsiveness, structured content and clean code. We lay strong foundations to support visibility in search engines from day one.

Will my website work on mobile devices?
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Yes - responsive web design is standard on every project. Your site will look and function seamlessly across smartphones, tablets and desktops. We design with user experience in mind, wherever your audience finds you.

Do you provide website hosting and support?
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Yes - we offer secure, cloud-based hosting alongside ongoing maintenance and support. We handle updates, security and performance behind the scenes so your site stays fast and protected.

Can you build eCommerce websites?
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Yes, our eCommerce websites are designed around performance and user experience. We carefully structure journeys, optimise checkout flows and integrate secure payment systems to support conversion and scalability.

What kind of results can I expect?
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You can expect measurable improvements in performance, from faster load speeds to stronger search visibility and improved conversion rates. We combine commercial thinking with confident, on-brand design that sets you apart. Success is tracked against clear goals from day one.

How do I get started?
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It starts with a discovery call to understand your goals, audience and digital ambitions. We’ll then provide a tailored proposal and a clear roadmap, from design through to development and launch.

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Want to talk it through?

Book in a chat to see if we're a good fit.