.svg)
A brand name you can get behind
You’ll say it on calls, put it above the door and see it on your website. It’s a big deal.
We’ll help you find a name you’re happy to say out loud – again and again. One that makes sense for where you are, leaves room for where you’re going, and gives you a good answer when someone asks, “Why did you choose that?”
What’s in a name? Quite a lot, actually.
You might be naming a business from scratch, or you might have outgrown a name that made perfect sense five years ago. Either way, the pressure to find the one can make every option sound strange after a while.
Luckily, brand naming is our bread and butter. We get to know you, bring fresh thinking to the table and give you more to go on than whether a name feels familiar at first sight. Because once it’s out there, it needs to earn its place.
How we approach brand naming
We look at what you do, who you want to reach and what you want people to think and feel when they hear your name.
We explore your market too. If every competitor sounds like a variation on the same theme, that tells us something useful.
A great name can come from your craft, your story, a place, a material or an idea you’d never have thought to put on the brief.
We build word associations and explore different directions before narrowing anything down. This is where the unexpected options get their chance.
We show you the strongest names with the idea behind each one and why it could work for your business.
We also carry out checks for obvious conflicts, including existing businesses, trade marks and domain options. You can weigh the possibilities with your head as well as your gut.
And once you’ve chosen a brand name…
A name gets more interesting as people come to know what it stands for. As a naming and branding agency, we can develop the positioning, tone of voice and visual identity around it, then help introduce it across your website and other brand materials.
Name on the tip of your tongue?
Tell us what you’re working on. We’ll help you find the words for it.
FAQs
Not always. If your current name has recognition and still fits the business, we may recommend keeping it and changing what surrounds it. We’ll work out what needs to change before reaching for the thesaurus.
Yes. We can help with business naming, product and service names, and the way those names sit together as your offer grows.
That’s a useful conversation, not a disaster. We’ll look at what’s prompting the reaction and use your feedback to refine the direction. An unfamiliar name can take a little time to settle.
Our searches help flag obvious potential conflicts, but they aren’t legal clearance. Before committing to a name, you should get specialist trademark advice.
Book in a chat to see if we're a good fit.
