Branding evolution and new website for network and security specialists

Client

Protos Networks

Location

Chester

Discipline

Brand

Digital

Websites

Sectors

Corporate

Laptop on a dark pedestal against an orange backdrop showing a tech site with blue hexagon background and orange accents.

We were tasked to deliver a new wordpress website for Protos Networks. It needed to look visually engaging whilst still maintaining a professional look and feel with the way it delivered its information.

Following a thorough comprehension of their website objectives, we also needed to enhance their brand identity, evolving it from an existing logo into a fully fledged brand. We did this by providing them with a new colour palette, typography, styling and brand rollout.

Throughout the process, our primary focus remained on optimising the user journey to efficiently fulfil their requirements, ensuring a pleasing browsing experience.

Three dark photo panels side-by-side showing office workers and a security operations centre, labelled Connect, Protect, and Automate.

Two dark browser mockups side-by-side on blue background showing tiled cards for cybersecurity and network services.

A crucial aspect of the website redesign was to present extensive technical information in a manner that is easy to understand. We sought to strike a delicate balance, catering both to those familiar with the subject and those who are not.

The Protos team, in particular, values the way we made the website dynamic and engaging even though the content is not always inherently visual.

We achieved this by introducing a revamped colour palette, new typeface, homepage video, new photoshoot and carefully selected stock imagery.

Three line-icon panels side-by-side on a light background: a magnifying glass with a pulse line labelled Discover, an eye within focus brackets labelled Detect, and a checklist with a pencil labelled Assess.

Three line-icon panels side-by-side on a light background: a monitor with directional arrows and a person labelled Respond, a bar and line trend chart labelled Analyse, and a document with a pie chart labelled Report.

Two angled smartphones overlapping, displaying a dark-themed website with a "Cyber Security" menu, orange CTA buttons and metallic frames.

Engineering Clarity

The company overview publication for Protos Networks was created as a tool to introduce their services to IT managers within large organisations.

The content was highly technical, covering complex infrastructure and security concepts, but needed to remain clear and approachable. The emphasis was on breaking information into manageable sections so readers could quickly understand key points without being overwhelmed. A strong visual hierarchy was used throughout, with large statistics, iconography and generous white space helping to structure dense content. Imagery was used selectively to support the narrative and guide readers through the publication at a steady, readable pace

Orange spiral-bound brochure on matching folder, cover lists industries in white text and inner page displays client logos.

Two overlapping dark cards showing service menus: an Enterprise Networks list including Cisco Meraki, SD-WAN, and LAN behind a Cyber Security list including SASE, Zero Trust, and Managed Detection & Response.

Navigation

With an extensive array of services, products, and solutions, it was imperative to establish different customer entry points.

As each customer may have unique requirements, ranging from specific products they seek to researching solutions to their problems, we segmented the information into distinct categories allowing us to cater to different customer profiles effectively.

At all times, we looked to streamline the user journey to maximise the likelihood of satisfying their needs promptly.

Two overlapping dark cards: a Need Advice contact panel with a smiling team member's photo and Protos Networks' email and phone details, above a call-to-action bar with an enquiry dropdown and Contact Us button.

Call to Action

Where attention spans are limited, concise and compelling CTAs (call-to-actions) serve as signposts, directing users on the next steps to take.

We used CTAs to aid understanding of the services and encourage dialogue with new customers. We strategically placing these prompts throughout the website to ensure they stand out visually.

Mobile phone mockup showing the Protos Networks website SD-WAN page, with a Get in touch button, a photo of a man speaking, and a What is SD-WAN section, set against decorative dark blue shapes.

Optimised for mobile

We develop all our websites with modern browsers and mobile devices as standard to make browsing easy and fast. We use the latest HTML, CSS and PHP technologies to guarantee optimal performance, visual appeal and readability across all platforms.

Six dark blue circular icons in two staggered columns, representing cyber security services: a shield with padlock, a bug with target crosshair, an email with shield, a phone with gear, a cracked shield with magnifying glass, and a group of people with a warning triangle.

Bespoke icons

We developed a suite of over 30 custom-designed icons, integrated throughout the websites services pages, proposal documents, and printed brochures.

These icons serve to enhance visual engagement, providing respite from the often heavy informational content that needs to be outlined.

The whole process was simple, with Stride managing every detail, resulting in a fresh look for the website and bringing new life to our branding.

Stride are not just experts in the field but are incredibly epic people who have taken the time to understand not just our marketing needs, but us. We couldn’t have wished for a better partner.