Chester zoo is the UK’s most paid-for visitor attraction outside of London and is home to 35,000 animals from 500 different species. We worked with Chester Zoo to design over 50 interpretation signs for their ‘Islands’ habitat. The signs needed to display the key information quickly as well as containing further in depth reading for diligent readers.

All the signs had to be accessible to the zoo’s audiences and where possible raise awareness of its conservation efforts. Designs included illustrated maps, directional signage, detailed skeletal drawings and noticeboard style signs from across the attraction.