A pub run by an imaginary pub landlord, The Crafty Swine. Our branding reflects the landlord's unique and eccentric personality, incorporating a traditional British pub aesthetic as a base while adding playful and offbeat humour. The result is an equal balance of ostentatiousness and quirkiness that has helped to build a loyal following. Our comprehensive package transformed the pub from refurbishment to opening in a limited time frame. This included delivering concept design, naming, brand creation, menus, signage, and interior elements to fully bring the pub to life.