Powers approached us with a need to evolve their brand identity so it appeared current, and professional to better reflect their company and comprehensive service offering. The identity is designed around an ‘engineered’ logotype portraying the language of accuracy and data. All branding centres around a modern, cobalt blue, forming the backbone of the new brand. We delivered a complete end-to-end brand development project that encompassed; brand positioning, naming, visual identity, website, and a full suite of supporting marketing materials.