Delivering development programmes for leading professional services firms worldwide, Openside wanted a brand position that reflected the company’s reputation as an industry expert. Stride provided a comprehensive rebranding process including strategy development, renaming consultation and creative execution. We created a distinctive open O logotype that captured their established brand values. The commissioned bespoke photography adds a more human element, in contrast to the logo, the imagery is purposely layered and nuanced. The website delivers information on all their programmes in an elegant, confident and functional aesthetic.