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Rustic pizzeria interior with tufted olive-green booths, wooden tables, a long backlit bar with pendant lamps and bottles.

Developing a new look for the best pizza in town.

Discipline:
Brand, Illustration, Interiors, Packaging, Print, Signage
Location:
Liverpool
Sectors:
Food & Drink, Retail & Leisure
A new design direction for the TriBeCa brand and restaurant interiors. We created an immersive world based around the all-seeing pizza eye!

We adapted religious wording, skewing it towards the worshipping of pizza. These messages and iconography convey a fun but strange tone which in-turn has been used across a broad range of elements in the restaurant from exterior signage and interior wooden walls, through to menus and pizza boxes.

The imagery seeks to create talking points and reinforce its position as serving the best pizza in town.
Centered text reading POWER Glory & ALE on a solid coral background, with Glory in cursive and other words uppercase.
White pizza box with red circle reading TriBeCa and black line illustrations, plus banner saying 'Worship Thy Pizza'
Red tufted booth beneath a wooden wall with black swallow drawings, lit by a pendant lamp over a table with a plant and menu.
White stylised snake coiled around a vertical four-pronged fork on a red background with the word TriBeCa below.
Solid white square with no visible content or distinguishing details
Bar with plywood front reading Love and Tri Be Ca, showing a pin-up in a martini glass and beer taps with bottles behind.
Modern industrial cafe with mustard tufted banquettes, wooden tables, open kitchen and mezzanine beneath a decorative mural.
Small black diagonal pill-shaped dash slightly right of centre on a plain white background.
Pizzeria interior with green tufted booths facing a bottle-filled back bar under pendant lights and a Worship thy pizza mural.
Circular logo reading TriBeCa with banner 'Worship Thy Pizza', flanked by swallows, pizza slices, beer bottles and skulls.
Black line-art on wood: an eye inside a pizza-triangle with banner reading WORSHIP THY PIZZA, flanked by swallows, pizza slices and skulls.
Hand-drawn "Love Liquor" sign with cursive Love above ribbon panels spelling LIQUOR and two clinking glasses on a chipboard background
Two clinking shot glasses above ribbon banners reading Tri Be Ca with cursive Love on a red background.