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Sliced rustic wholegrain loaf dusted with flour, showing open crumb, arranged horizontally on a pale background.
White uppercase logo reading SATTERTHWAITES BAKEHOUSE with a black drop shadow

Rebranding of a traditional family owned bakehouse.

Discipline:
Brand, Packaging, Print, Signage
Location:
Liverpool
Sectors:
Food & Drink, Retail & Leisure
Our rebranding of the Satterthwaites Bakehouse fuses a bright and contemporary aesthetic with traditional British typefaces and layout. After thorough research, a windmill was selected as the brandmark.

The traditional purpose of grinding grain into flour made the windmill the perfect symbol for the bakery, as it conveys a rich history and legacy. This is complemented by the primary red, which was chosen as bold and ownable colour for all of the brands touchpoints. Lastly, an evocative and playful tone of voice enhances the personality of the brand.
Brand guidelines for Satterthwaites Bakehouse, a red cover and spread pages showing logos, fonts, colours and bakery photos.
Brown paper bag with red handles and circular red Satterthwaites Bakehouse logo (windmill, Est 1913) on pale wood background.
Brown paper bakery bag with a dark seeded loaf poking out and red text 'Baking the world a better place' on the front.
Cardboard bakery cake box with a red handle and bold red lettering "Have your cake and eat it," set against a solid red background.
Red poster with stacked white uppercase words reading BUNS, SLICES, BUTTONS, AND TARTS.
White uppercase words stacked on a black background reading TINS, BARMS, ROLLS and COBS.
Typographic poster with bold black text reading PASTRIES, PUDDINGS, PIES and PASTIES on a pale background.
Round white sign reading Satterthwaites Bakehouse in red with windmill logo and Est 1913, mounted on a concrete wall.
Red three-wheeled delivery van with white Satterthwaites Bakehouse windmill logo and the slogan From our ovens to your door.