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Curving neon blue and orange light trails with glowing white dots on a dark background

Branding evolution and new website for network and security specialists.

Discipline:
Brand, Digital, Print, Strategy, Websites
Location:
Chester
Sectors:
Corporate
We were tasked to deliver a new wordpress website for Protos Networks. It needed to look visually engaging whilst still maintaining a professional look and feel with the way it delivered its information.

Following a thorough comprehension of their website objectives, we also needed to enhance their brand identity, evolving it from an existing logo into a fully fledged brand. We did this by providing them with a new colour palette, typography, styling and brand rollout.

Throughout the process, our primary focus remained on optimising the user journey to efficiently fulfil their requirements, ensuring a pleasing browsing experience.
Laptop on a dark pedestal against an orange backdrop showing a tech site with blue hexagon background and orange accents.
Engineers in an open-plan office at multi-monitor desks with overlay text about enterprise networks and two buttons
SOC room with a wall of monitoring dashboards and two analysts at desks, overlaid text about network and cloud security.
Office interior seen through glass with people at computer desks, overlaid text about automating networks and two buttons.

A crucial aspect of the website redesign was to present extensive technical information in a manner that is easy to understand. We sought to strike a delicate balance, catering both to those familiar with the subject and those who are not.

Two dark browser mockups side-by-side on blue background showing tiled cards for cybersecurity and network services.
Orange magnifying glass containing a navy pulse-like waveform connecting two nodes, with the word DISCOVER beneath.
Stylised eye icon framed by four orange corner brackets with the word DETECT shown beneath
Checklist with three lines and two checkboxes being marked by an orange pencil, caption ASSESS below.
Stylised icon of a computer monitor and person connected by orange arrows, with the word RESPOND below.
Bar chart with four navy bars overlaid by an orange line graph with circular markers, caption ANALYSE beneath.
Document icon with blue outline, orange pie chart and text lines, folded corner and REPORT label beneath.

The Protos team, in particular, values the way we made the website dynamic and engaging even though the content is not always inherently visual. 

We achieved this by introducing a revamped colour palette, new typeface, homepage video, new photoshoot and carefully selected stock imagery. 

Man with short hair, beard and glasses shown in profile, intently looking at a blurred computer monitor.
Two men in navy shirts talking at an office desk, one smiling and wearing a polo with a Protos Networks logo.
Three colleagues in a tech office collaborating at monitors, a woman standing and pointing while two seated men—one tattooed, one wearing glasses and a smartwatch—smile.
Five smiling adults in navy Protos-branded shirts and hoodies standing against an orange paneled background
Smiling man in a white polo working at a desk, using a mouse while monitors and a colleague sit behind him.Mobile mockups of the Chester Cathedral site: purple header, expanded menu, What's On and Worship screens with photos.

Print

The company overview publication for Protos Networks was created as a tool to introduce their services to IT managers within large organisations.

The content was highly technical, covering complex infrastructure and security concepts, but needed to remain clear and approachable. The emphasis was on breaking information into manageable sections so readers could quickly understand key points without being overwhelmed. A strong visual hierarchy was used throughout, with large statistics, iconography and generous white space helping to structure dense content. Imagery was used selectively to support the narrative and guide readers through the publication at a steady, readable pace

Two orange boxes on a dark surface; left has a black geometric cutout, right bears protos logo and KEEPING YOU SECURE
Navy spiral notebook with Protos Networks logo and tabs titled Your Network & Security Partner on orange background.
Orange packaging featuring a white protos networks logo and a hexagonal network icon
Dark blue spiral-bound notebook with orange coil and a white-and-orange "protos networks" logo on the cover.
Orange spiral-bound brochure on matching folder, cover lists industries in white text and inner page displays client logos.

Navigation

With an extensive array of services, products, and solutions, it was imperative to establish different customer entry points.

As each customer may have unique requirements, ranging from specific products they seek to researching solutions to their problems, we segmented the information into distinct categories allowing us to cater to different customer profiles effectively.

At all times, we looked to streamline the user journey to maximise the likelihood of satisfying their needs promptly.

Call to Action

Where attention spans are limited, concise and compelling CTAs (call-to-actions) serve as signposts, directing users on the next steps to take.

We used CTAs to aid understanding of the services and encourage dialogue with new customers. We strategically placing these prompts throughout the website to ensure they stand out visually.

Optimised for mobile

We develop all our websites with modern browsers and mobile devices as standard to make browsing easy and fast. We use the latest HTML, CSS and PHP technologies to guarantee optimal performance, visual appeal and readability across all platforms.

Bespoke icons

We developed a suite of over 30 custom-designed icons, integrated throughout the websites services pages, proposal documents, and printed brochures.

These icons serve to enhance visual engagement, providing respite from the often heavy informational content that needs to be outlined.

The whole process was simple, with Stride managing every detail, resulting in a fresh look for the website and bringing new life to our branding.

Stride are not just experts in the field but are incredibly epic people who have taken the time to understand not just our marketing needs, but us. We couldn’t have wished for a better partner.

Damien Sansom Sales Director, Protos Networks