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Three tall multi-pane windows set in a red brick wall showing a bar-like interior lit by pink-red neon signs.

Identity for a Belgian bar at the heart of Liverpool's pub scene. Complete branding service from interior design to a digital platform.

Discipline:
Brand, Digital, Illustration, Interiors, Print, Signage, Websites
Location:
Liverpool
Sectors:
Food & Drink
Belgica is a taste of Belgium. Keen to askew the cliche of a belgium theme bar, this new offering speaks to a younger crowd without alienating the beard stroking beer enthusiasts. Begica’s identity evolved from researching the history of Belgium beer and the monasteries that first started brewing.

The subsequent logo takes the form of an iconic emblem, an ever present identity overseeing all activities. Interior highlights include a series of beer themed neon signs, a bespoke wooden menu system and a three metre high modern take on a stained glass window. Finally, a responsive one-page website was utilised for users to quickly find the information they need and to book online.
Vibrant mural of a stylised yellow face with red hair and star on chest amid neon panels, Leffe beer glasses below
Glowing red neon wine-glass outline mounted behind a rectangular metal grid
Red neon sign of five connected glowing circles forming a diamond-shaped network mounted behind a square metal grid.
Red neon sign in the shape of a stylised leaf glowing against a metal wire-grid panel, with a hanging planter at left.
Wooden tabletop beer menu titled BELGICA showing Belgian beers next to a Chimay goblet of dark beer on a marble table.
Rustic wooden bar counter with hanging wine glasses, Vedett beer tap, bottles on shelves and chalkboard menu.
Silhouetted rider tipping a top hat on a bicycle against a yellow semicircle, labelled AMBER with 5+% ABV.
Two stylised figures on a tandem bicycle climbing a slope before a yellow semicircle, labelled 7+% ABV with DUBBEL below.
Stylised cyclist riding up a steep black slope against a yellow semicircle with 8+% ABV text and the word TRIPEL below.
Stylised cyclist with bicycle on a ledge beside a steep black slope and yellow semicircle, 11+% ABV and QUADRUPLES.
Red neon sign reading BELGICA glowing on the curved corner of a dark brick building at night.
Red network icon showing five connected circles arranged in a diamond pattern on a black background.
Yellow enamel pin of a stylised face with a star, pinned to grey denim jacket with orange stitching and a brass button.
Three posters on red: left yellow "Between Utopia and Reality", right yellow "Opel Kadett te koop", centre red with black line face and star
Laptop and smartphone mockups showing a bright yellow website header with bold BELGICA text over a red-lit window photo.
Neon pop-art panel of a yellow-faced figure with red hair, black outlines and a chest star, with Leffe beer glasses at the base.
Neon stained-glass panel above a bar with a central stylised face flanked by pink and blue animals and hanging lights.