We worked with the founders of Rise to rename and rebrand their collection of boutique Liverpool gyms. A primary aim was to highlight the distinct class types available. We captured these as a series of minimal Ride, Box, HIIT and Yoga brand marks. We chose a stark master colour palette of black and white and paired this with a secondary neon colour palette referencing the classes specific neon lights. Bold, inspiring and aspirational copywriting adds immediateness and energy to the brand. Photography and video are used sparsely as this is a brand with a graphic outlook, with the lights turned down and the music turned up.