Vermilion is a development of apartments forming part of the regeneration of east London. We designed the logo as an abstract representation of the buildings facade. It features the three key colours used in the building cladding. We also chose to use these as the brand’s principle colours. This strong visual identity ran throughout all print and digital applications.
Our work, commissioned by Think Publicity, involved designing a sales brochure, floor plan brochures and a robust mailing envelope to house them. We also produced an intuitive and easy to navigate website which featured all the information found in the printed brochures with the addition of interactive galleries and walkthroughs of the apartments.