When pop sensations The Saturdays teamed up with Rare London to design a limited edition clothing range they asked us to tackle the branding. The challenge set by their PR company, Think Publicity, was to combine the two established brands into one identity. We developed the concept of representing each member of the group with a coloured heart and used this graphic motif to bring together the existing logos. This bright pop aesthetic perfectly captured the spirit of the collection.
We continued to provide design work for the campaign, including magazine adverts, lookbooks and a microsite.