Native Youth produce clothing consisting of signature details, creating a stylish and recognisable look. We were briefed with the need for the logo to relate to the brands Manchester roots. During development of their identity we chose the worker bee to become the brand’s logo mark, adopted as a motif for Manchester during the Industrial Revolution, as the area became known as a hive of activity.
As part of the branding service we designed several labels to work across a range of garments. Seasonal look-books were produced to promote the Native Youth collections.