One of Liverpool’s most famous pubs, Ma Egerton’s is steeped in history. Originally known as Ma Egerton’s the rebranding saw the addition of ‘Stage Door’ to its name, referencing the fact that it neighbours the Empire Theatre and is frequented by many celebrities enjoying a post show beverage.
We created a brand reflecting the pubs heritage whilst incorporating a subtle modern twist. This logo sits alongside an painting of the famed landlady to give the pub a character for audiences to identify with. A strong and flexible identity was created so it can be applied to many formats and appeal to a varied audience, including theatre-goers, locals and students. After years of neglect the pub is now a thriving success.