We were tasked to create an identity that evokes the atmosphere of New York and the food of Italy. The brand we created references New York street signage with a contemporary twist. There are two variations of the logo – a distressed version packed with character for large format use, such as on menus and signage and a clean, simplified version ideal for small format applications.

For the interior we designed and illustrated graphics and had them printed onto large wood panels. These were hung in an ad-hoc manner to contrast the formal dining arrangements and add some chaos and fun to the dining experience.

Little Italy logo uv printed onto osb wood panelling designed by Stride Studio
Little Italy branded restaurant concept and design by Stride Studio
Little Italy Italian restaurant concept and design by Stride Studio
Little Italy Italian restaurant printed graphics onto wood by Stride Studio
Little Italy distressed logo graphic printed onto wood by Stride Studio
Little Italy Italian restaurant vinyl window graphics by Stride Studio
Little Italy distressed bread meat cheese graphics printed onto wood by Stride Studio
Little Italy A5 folded drinks menus by Stride Studio
Little Italy custom iconography design by Stride Studio
Little Italy surface pattern designed by Stride Studio