We were tasked to create an identity that evokes the atmosphere of New York and the food of Italy. The brand we created references New York street signage with a contemporary twist. There are two variations of the logo – a distressed version packed with character for large format use, such as on menus and signage and a clean, simplified version ideal for small format applications.
For the interior we designed and illustrated graphics and had them printed onto large wood panels. These were hung in an ad-hoc manner to contrast the formal dining arrangements and add some chaos and fun to the dining experience.