We have created an identity for freelance photographer, Laurence. A modern LCE monogram was created as a flexible logomark. The logo needed to be distinguishable on its own and adaptable for use across all promotional materials and as various social networking avatars.
To echo the angles within the logo, a system featuring angular typography was designed to create a style that’s energetic and instantly recognisable. The bold yellow colourway was chosen to represent Laurence’s striking photography and to stand out when placed over images.